This sneaker is an official collaboration between Ewing Athletics and Latin music icon Yandel. Inspired by his nickname, "The Extraterrestrial," the design takes cues from Back to the Future Part II and the Nike Mag, to tell the story of his origin.

Design Notes:

This project introduces a narrative world built through footwear, packaging, and storytelling. I designed the sneaker and wrote an original bilingual comic to establish the foundation of its universe. As the brand’s first Latin collaboration, inclusion and authenticity were embedded into the work from the start, with the Spanish-language comic placed front and center as a deliberate design choice rather than a secondary translation. The project was approached with continuity in mind—something rarely explored in sneaker storytelling—allowing the narrative to live beyond a single release instead of existing as a one-off moment.

Previous
Previous

Ewing x ODB 33 HI

Next
Next

Ewing x Yandel SL33