With over a decade of experience across footwear, Jonas Guerrero is a New York–based multidisciplinary creative working across editorial, design, and creative direction. His work centers on building product-driven stories rooted in culture, community, and thoughtful design.

As a Latino creative in a space where representation remains limited, Jonas brings a distinct cultural perspective shaped by storytelling and lived experience. That point of view informs how he collaborates with artists and brands—bridging creative worlds to build work that feels authentic and culturally grounded.

Most recently, he served as Creative Director at Ewing Athletics, where he led a full brand reimagining—developing new creative codes and culture-driven storytelling that expanded the brand’s reach to a broader, younger, and more diverse audience.

Today, he applies that same thinking to collaborations and brand partnerships across the footwear and music space.